Lead Radar · scoring and actions
Each level is ranked on its own. The tiers are slices of that ranking on the dashboard (Top 10%, 30%, 50%, 75%, All).
Listings · short term
Text → Email → CallEvery active RentCast listing. Competing = same property type, within 1 mile, size ±15%, price ±15%.
No professional photos3
Your active shoot competing, price within 5%3 each
Your active shoot competing, price 5–15%2 each
Lapsed client (last shoot with you over 6 months ago)4
Active client (shot with you in the last 6 months)2
Your inactive shoot nearby (distance and type only)1 each
Your clients in the same office1 each
New listing (1 day or less)1
Price drop or relist in the past day1
Price $1M to $5M+1
Price over $5M+2
Price under $200K (not a condo)−5
Condo under $100K−3
Top 10%Text, then email, then call. Free drone and floor plan. Day-to-dusk if water, pool or big lot. Amenity photos if we have them. 24-hour turnaround.
10–30%Text and email. Free floor plan. 3 virtual stagings if vacant. Link to the nearby shoot.
30–50%Text. Free floor plan or bundle discount.
50–75%Email only, bundle discount.
RestNo outreach.
Agents · long term
Email → Text → CallEvery listing agent, even with professional photos. Builders, iBuyers and agents without contact details are excluded.
Each active listing1 each
Your clients in their office1 each
Your active shoots near their listings, similar price2 each
Top 10%Relationship email, a text a week later, then a call. LinkedIn with a note. Volume pricing, free Marketing Kit, free headshots.
10–30%Email and LinkedIn. First-shoot offer. Toolbox access.
30–50%Mass email (Constant Contact) plus a "recent work near you" note.
50–75%Mass email only.
RestMass email only.
Offices · relationships
Call → Email → TextEach office on its own (agents in different offices don't know each other). No ceiling.
Your clients in the office1 each
Active listings1 each
Their listings competing with your active shoots1 each
Top 10%Ask to present at the office meeting. Preferred-vendor deal. Listing photo audit. Office headshot day.
10–30%Ask a client in the office to introduce you to the broker. New-agent package. Group rate.
30–50%Email the broker with an office photo audit.
50–75%Watch.
RestWatch.
Lapsed client · any tier
Call firstA client's new listing has professional photos that aren't yours, or no shoot in 6+ months.
ActionCall, then a "we miss you" email with recent nearby work. Ask what made them switch, show what's new, and make a welcome-back offer.